ScribbleLive

Real Life in Real-Time

Below is a select sample of organizations benefiting from our live content management platform. Read through and discover how you too can create more value from the integration of ScribbleLive into your daily live content strategy.

News Media Organization

Who: Reuters, the 40th most recognized brand in the world and the premiere brand in delivering real-time news for over 140 years.

Challenge: To stay competitive in the new real-time delivery arena they needed to deliver live news but their existing CMS was technologically inadequate.

Solution: ScribbleLive's easy integration and speed of delivery.

To date, ScribbleLive remains one of the fastest adopted technologies in the history of Reuters. In fact, they needed to implement new rules around what stories to cover in order to preserve their business revenue model. With the UK election and the Bangkok protest, Reuters proved that ScribbleLive has the unequalled power to deliver news now.

Reuters' Bangkok protest coverage is one of the best examples of ScribbleLive in action. Not only did it showcase the speed of delivery, but also the gathering of relevant content while maintaining a strong editorial voice.

Link: Reuters - Bangkok Protests

Local Television

Who: Hearst Television Network and its 25 NBC, CBS, and ABC affiliates.

Challenge: To become leading edge in the "progressive reporting business" with stations across the US ranging from small to large. Not all stations are staffed for real-time coverage.

Solution: ScribbleLive's flexibility, ease of use and the ability to syndicate content across multiple properties.

The great snowstorm of 2009 demonstrated how effectively ScribbleLive was used to cover the live reporting and even provided additional real-time data to help 911 respondents direct emergency staff.

During the Oscars, Hearst was able distribute a local station's coverage across other properties while adhering to the branding of each station.

"Hearst Television is leading in live local news coverage thanks in part to innovative tools from ScribbleLive." Michael Gay, Executive Producer Digital Content, Hearst Television Inc.

Sports Casting

Who: The Score, a Canadian media company committed to delivering interactive sports entertainment and ranked number one in mobile sports.

Challenge: To engage audiences with live content on mobile devices while maintaining a consistent speed of delivery.

Solution: Already a platform for delivering real-time content, ScribbleLive was well poised to expand its content delivery to mobile devices. An iPhone application was developed and today, The Score also delivers live sports coverage via their Blackberry and Android applications.

"By letting us connect with sports fans via their mobile devices and take online viewer engagement to the next level, ScribbleLive has become a key part of our audience growth strategy, opening up a range of new audience and content opportunities for us." Dale Fallon, The Score.

Audience Engagement

Who: Citytv and the Bachelor/Bachelorette series.

Challenge: To build a local community around a television event and provide an engaging second screen experience.

Solution: ScribbleLive provided a place for the viewing audiences across the country to participate during the broadcast of each episode. Citytv experienced resounding success by keeping audiences engaged for 90 minutes or more and staying tuned even during commercial breaks.

This opened an opportunity for a sponsorship of the entire series online that was supported on television. With each new season, the audience continues to grow and new sponsorship opportunities are realized.

Conferences and Meetings

Who: Ontario Liberal Party meeting on imagining Ontario's future.

Challenge: To engage conference goers and attract audiences online to participate in an open manner that is uncustomary for government functions.

Solution: Scribblelive's unique customized solution for conferences.

Display screens throughout the venue featured not only real-time audience commentary but also image feeds from Flickr and tweets from Twitter to really capture the pulse of the event.

Our robust moderation capabilities allows for all sides of the issues to be openly discussed while providing the ability to control posts and ban comments that would only derail conversations.

Interviews

Who: Microsoft and Windows mobile 7 series

Challenge: To connect with the Microsoft developer community and potential users just prior to entering the mobile phone business arena.

Solution: ScribbleLive provided a place for the Microsoft community to connect and have real-time interaction for product discussions and demonstrations with key individuals involved in the creation and launch of the new Windows Mobile. This showed potential users the promise of a very different type of product, demonstrating a deep connection to the mobile community.

"ScribbleLive was effortless to learn, embed and use for our event. The support before, during and after the event has been nothing less than stellar." Jen Hamdun, Sr. Project Manager, T3 (A Microsoft marketing agency)

Global Events

Who: Twestival global tweet for charity.

Challenge: To provide a tool that allows dozens of cities around the world to gather tweets and images in real-time and showcase a global connection.

Solution: ScribbleLive's world-scale platform for real-time connection with audiences at 90 different venues in cities across the globe was able to capture over 60,000 tweets. A sophisticated global Twitter aggregator was created using location data that placed all relevant tweets on a world map to capture the "pulse" of the event worldwide.

The event was a complete success raising hundreds of thousands of dollars for important charities in each of the cities involved around the world.

"ScribbleLive was a fundamental piece of the event experience, sparked chatter through the event, and worked seamlessly between text and media." Satish Kanwar, Co-Organizer, Twestival Toronto

Corporate Communications

Who: Rogers Communications, one of Canada's largest communication companies.

Challenge: To communicate to and interact with thousands of employees on important company policy and direction.

Solution: ScribbleLive's ability to connect with most login systems and provide a single login, achieved a safe and secure method for employees to not only follow a discussion but also participate in a direct way. Every employee's computer became a direct link to the executive team, providing valuable feedback on new policies and initiatives. Furthermore, all questions had an employee's name attached and were able to be collected and added to the live stream when appropriate.