Success in the digital age means moving beyond static websites to offer consumers the real-time authoritative, 360-storytelling they demand. ScribbleLive powers that storytelling by providing a platform where brands and media can easily create content, amplify brand value and engage audiences.
Publish expertly created content expertly
The only way to grab and hold marketshare in the digital age is by creating real-time, authoritative content that offers value for readers. Brands and media can use ScribbleLive to create original content which they can post to their streams or share in the Syndication Marketplace and pull in content from outside streams, resulting in a cohesive, engaging narrative.
amplify brand value
Content may be king but content has no value without audience. Brands and media create authoritative content that resonates inside their networks. ScribbleLive works with some of the most trusted names in news – by making content available through the Syndication Marketplace, brands and media have the potential to amplify brand messages through the power of that network.
Engagement: noun and verb
Communication tools are shifting, but effective storytelling always follows a predictable Story Arc where valleys of calm follow peaks of activity. Engaging storytellers filter and broadcast important details in the peaks and incorporate expert content to provide insight in the valleys. Developing a cohesive Story Arc, can attract and maintain readers’ interest for extended periods of time – Engagement Minutes – which can be measured to provide valuable insights for content marketers.
Our blog is packed with best practices for improving your real-time coverage, including tips and tricks from reporters and editors. It highlights new features, industry trends, company announcements and the best of our clients’ work. Check it out to get a glimpse into the live blogging strategies used by newsrooms and corporate clients around the globe.